After three decades of producing sedans, Acura still has difficulty finding that magical sweet spot, where all the elements come together in such a way as to compel consumers to forsake the competition and sign on the bottom line of that purchase contract.
A car of compromises, the Acura TLX and the models it replaced (the TL and TSX) have always harbored enormous potential, but the execution most often fell short, falling prey to the same chronic problems endemic to Acura cars: the absence of any strong identity, and the impression that the company is not operating under the guidance of any definable vision. These models displayed a ton of good qualities but never seemed able to deliver a convincing closing argument.
So where is Acura now, as exemplified by the new, revised 2018 TLX?
Slightly stronger personality
Design has been the achilles heel of Acura since, well, forever. With a few exceptions (think the Integra, the RSX, the first NSX, among a few others), the majority of this Honda division’s products have suffered from soporific design.